“Email Players” subscriber Nick Quick asks about writing bullets:
“I can’t remember if it was in an email or in an issue of email players but a little while back you said something to the effect of ‘copywriting is ALL about the Bullet Points’. First off, what did you say exactly? Second, do you have a preferred resource for writing kick ass bullet points?”
Timely question…
Answers:
1. I heard Gary Halbert say for him (I think it was in an interview he did with Michel Fortin) it was all about getting to the bullets first.
And it makes sense, too.
Bullets do most of the heavy lifting.
For example:
What’s your headline but your best bullet?
More:
It’s why people will buy very expensive products they didn’t even know existed 5 minutes earlier, simply because they read a 1-2 sentence bullet on page 14 of a long form sales letter that “got” them, and they just have to have the benefit/tip/promise in that bullet.
So yes, it’s all about the bullets.
The better someone is at bullets, the better their ads.
2. As for a preferred resource on bullets…
I’m teaching my copywriting apprentice bullets now.
My advice to her?
Start hand copying great bullets.
It’s the fastest way I know to get great at it.
One of the people whose bullets I studied (and STILL study) is Scott Haines’ bullets. The dude is just crazy good at writing them. Each time I see his bullets I can’t help but shake my head and go, “how does he DO that?”
Thus, why Nick’s question is timely:
Scott’s big copywriting course goes deep into teaching bullets.
And, until Sunday at midnight I am selling it as his trusty affiliate, and including 3 extremely valuable bonuses worth over $900 of “for real” retail value, including:
(1) “Crypto Marketing Secrets” book:
This is the entire 30-issue run of The Crypto Marketing Newsletter.
(Which ran from early 201o through mid 2012).
This book is not for sale anywhere else. Less than 30 people on the planet possess it. And, it’s a “for real” $810.00 value (the run was 30 issues, and each issue costed $27)
This book includes its own chapter JUST on bullets, too.
(Complete with analysis and examples)
NOTE:
This is a *physical* book that will be sent by mail.
(At my expense).
(2) The exact bullet points template I use
This document contains the bullet points template I have on my desk (it’s next to my left arm now, as I type this, and is always there) that I use in emails and sales letters.
It’s short cut my writing time by a factor 10.
And, it’s based on all the best bullets I’ve ever studied.
The only other way to get this is buying my $297 “Copywriting Grab Bag” product. But, I’ll include it with your free “Email Players” issue and “Crypto Marketing Secrets” book.
(3) Choose any back issue of “Email Players”
You’ll get a pdf of my most current “Email Players” issue catalog. Pick any issue you want and I’ll send it to you (again, at my expense, anywhere in the world).
Back issues go for $97.00 a piece.
So, again, not fantasy land goo-roo value.
This is for real retail value.
How do you get your greedy hands on all this?
Simply use this naked affiliate link:
www.CopywritingGrabBag.com/haines
You got til Sunday at midnight.
After that, this offer vanishes like ethics in Washington D.C.
More tomorrow…
Ben Settle
