Okay, so, here’s what’s cookin’ today:
One thing people seem to be struggling with in marketing-land is finding the right coach or teacher or product to learn whatever it is they want to learn (copywriting, emails, social media, blogging, traffic, list building, whatever).
Well, I have something to say about this.
C’mere a little closer so you can hear.
Back in 2007 when I moved to the Oregon coast I decided I wanted a dog. So, each day I’d go down to the Curry County dog shelter and walk a different dog. The dogs loved being walked, it helped socialize them (so they’d be more likely to be adopted), and it was a lot of fun.
For months I walked dogs like this.
Day in, and day out.
And, for months, I still couldn’t pick one I wanted.
I liked most of them well enough.
But, not enough to adopt.
Then, one day, I went in and saw this long-bodied (like a hot dog) basenji-corgi mix. And, through the fence we instantly “regarded” each other. Like the farmer and pig Babe in the movie “Babe”. (Except my dog didn’t pee on me). I walked the dog, had a blast, took her back and then went home. That entire weekend I kept thinking about that dog. Usually when I walked a dog I’d take them back and pretty much forget about them. But, not THIS dog. This was MY dog. And, both the dog and me knew it. So the next week I adopted her and she’s been my constant companion ever since.
The point of all this?
It’s the same with picking a coach or teacher.
You have to “walk” a lot of them to know which is the right one. You have to get on their lists, read their writings, watch their videos, buy their products, and spend time learning about them and, if you can swing it, talk to them. When you see the right person, whose style is in perfect harmony with yours you’ll know it.
You will simply regard each other.
And, you’ll know that person is who you want to learn from.
Now, I don’t do coaching.
Not one-on-one coaching, at least.
But, I do do “virtual” coaching (so to speak) via my monthly “Email Players” newsletter.
To see if we “regard” each other, go here:
Ben Settle
