One of my favorite books is “The Game.”
It’s by writer Neil Strauss and it’s about how he went from someone who was basically a “girl repellant” to being one of the most famous guys in the entire pick-up artist community.
Very good book.
And, for marketers, it’s especially useful.
No… it’s not a “how to” book or anything like that.
But, there are many “how to” lessons embedded within its hallowed pages for the eager marketer wanting to write better emails, ads, etc.
One of my favorites is “peakcocking theory.”
The “what” theory?
Peacocking theory, stud.
This is where you wear something outlandish or “showy” (like a pair of gold shoes, a big weird looking hat, an obnoxious glowing necklace, whatever you want) that makes you stick out and differentiate yourself from all the other guys in the club.
The chicks dig it.
And it works especially well in marketing, too.
This is one reason I mail DAILY.
It’s the ultimate “peacocking” online.
Yes, it makes you look weird to the masses.
But it makes you stick out.
It makes you the ONLY person getting any real attention.
(If you do it right, at least…)
And it increases your chances of, uhm, scoring.
Anyway, something to think about.
If you want to get real good at this sort of thing (using email to stick out) then gird up your loins for the “Email Players” launch on Thursday.
My guys (and gals) will have a serious advantage.
Plus, launch day subscribers get in at a discount.
For more details, go to:
Ben Settle
