Once upon a time (early 2011) I decided to get into the prostate market.

In other words:

I wanted to sell an eBook about how to fix prostate problems naturally. It’s something of a family curse, and I wanted to nip it in the bud while I was still young (and I did, all my pipes are working great, and I know you care so much about that…) Anyway, at the time, I wanted to use ezine articles to promote it, using a special SEO-trick an old biz partner taught me that worked extremely well.

(At the time, it no longer does).

This was about a month before Google bytch slapped article directories.

And, at the time I had this vision of writing 1,000 or so articles (as fast as possible), then let the search engines take it from there. The aforementioned biz partner had done just that in the weight laws niche and he hadn’t lifted a finger in over 2 years, while watching his sales go steadily up to around $70k per year (just selling a $19 eBook, no back end, no affiliates, no nothing — just articles, squeeze page and a sales letter).

I was all about that, of course.

Especially since, I would have done it right.

(And, thus, made a lot more of the green stuff than he did.)

Anyhoo…

In addition to writing lots of articles for article directories, I also was told at the time by someone who thought they knew SEO to write 100 or so articles JUST for my site, keyword optimized, etc. Plus, to add more work to my plate (and, this is while doing emails for this list you’re on now, and slaving away for a client on retainer doing all their emails and sales letters and other copy) I wanted to write daily emails for the list I was building for the prostate business.

In other words…

Daddy had a lot of writing to do.

And, since I was about to take a long vacation in about a month and a half, I was in a hurry. I don’t think I ever worked so hard and long as I did during that 45 day period. I ended up writing almost 1,000 unique pieces of content (articles for directories, articles for my website, emails, etc). I’d get up at 6 or 7 and go to bed with my mind reeling and drained, heart pounding, with no rest.

I was working like the proverbial machine.

My guess is, I wrote the equivalent of two full length novels in less than two months.

(Give or take a page or two…)

And, I used every trick in the book I knew to generate ideas.

I simply didn’t have time for writers block.

I had a deadline, I had a load of other work to do, and simply didn’t have room in my schedule to write persuasive emails (i.e. I couldn’t wing it, they all had to be good) that took any more than 10 or 15 minutes.

One of the things I did was the secret I obnoxiously teased yesterday.

(That’s in the upcoming December “Email Players” issue.)

And another thing I did to get all these emails helped me just as much, is revealed on pages 5-6 in the December issue. This issue is a sort of abbreviated version of a product I was going to publish next year showing how to never have to worry about not having anything to write about in emails. If anything, following my commands will give you more ideas than you need, and so many you’ll never even use them all.

But, full disclosure:

This second method won’t work unless you’re in a mass type market.

In fact, it probably won’t work in niche markets.

And, especially if you sell to “Internet marketers.”

But other markets?

It can help you bang out all the emails, sales copy, livestreams, webinars, podcasts, and any other ways you sell, all day long — with little or no struggle, frustration, or blockages in that brain of yours.

Anyway, you can read all about it in the December issue.

But, she goes to the printer in a couple days.

So grab it while it’s hot here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

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