Following is a cautionary tale:
Sir Tim Hunt, Nobel Laureate, awarded the 2001 Nobel Prize in Physiology, once made a… a… a… joke about chicks in labs. After that joke, while in a plane (where he couldn’t respond) some loser social justice warrior complained about it on Twitter, after which he was attacked and mocked by hundreds of other social media zombies on Twitter. And, soon after that, this great man of science watched his reputation and legacy of 50 years be destroyed.
All because of a joke that hurt someone in the feelz.
A joke anyone with a brain knows was self deprecating.
(Which, investigations revealed, was greeted with laughter, not silence, by a mostly female audience.)
Anyway, here’s why I bring this up:
If you do email using my wicked ways long enough, you, too, will eventually run into these so-called “social justice warriors” (societal trolls who have no problem lying, cheating, and ruining otherwise normal people for no reason whatsoever) trying to get you to submit to their twisted narrative.
This happens all the time.
And, chances are it’ll happen to you, too.
Yes, even if you bend over backwards not to offend people.
Case in point:
A few months ago an “Email Players” subscriber was attacked by a trollish social justice warrior that perfectly illustrates how they go after email marketers, bloggers, and anyone who has an opinion they disagree with.
In his case, someone called him a racist.
Why?
Because he said in an email his wife is Puerto Rican and she can be loud and snappy sometimes.
Gasp!
Oh nos!
Someone get this man a KKK Grand Puba Imperial Wizard robe on the double!
Of course, he asked elBenbo how to respond. And, I told him not only how to respond to such accusations, but also how to *profit* from them as well.
And guess what?
You can see what I told him in the October “Email Players” issue.
She goes to the printer Friday.
Subscribe here today to get it in time:
Ben Settle
P.S. Speaking of social justice warriors… The bonus going with this issue will hopefully give any social justice warriors, mush cookies, fire-breathing feminists, or garden-variety snowflakes heartburn, too.
Yay.
