I speaketh the truth here:
Probably the single biggest “mistake” I see in emails I critique is being too plain vanilla. By that I mean, the email isn’t “bad” and WILL nab any low hanging fruit (i.e. people ready to buy without needing any extra persuasion). But as Ken McCarthy said in his copywriting course (and I believe it is true after studying multiple different markets) about 5% of most markets will buy anything.
They are the hyper buyers.
They are ready to go, with their credit card out.
And mailing daily can often nab that 5% relatively quickly.
BUT…
There’s also another 10%-25% wanting to buy but are hesitant.
Maybe they’re skeptical.
Maybe they’re procrastinators.
Or, maybe they have “analysis paralysis.”
Whatever the reason this is 2-5 times bigger than the hyper buyer section of your market. And so, it is very wise to target them in your emails by going beyond the “plain vanilla” email approach and adding some flavor in there.
Doing so can be like night and day for your sales.
And, put a big, fat, sloppy smile on your face.
And guess ye what?
In the August “Email Players” issue I show you how to go back through any plain vanilla emails you’ve written and give ’em some spice to get sales from them.
(With a real life “before and after” example)
It can save you lots of time, too.
Simply go through old emails and spice ’em up.
No “new” email writing required.
Subscription details at:
Ben Settle
