Came a question from an “Email Players” subscriber:
“Was wondering if you had any pointers on hooks. I’m in the weight loss and muscle building niche. As you know there is a lot of hype and false claims. I don’t want to go down that road. I don’t want to say stuff like lose 8lbs in 8 days and have women fall over you. Do you have any pointers on developing a hook with some umph yet not a load of bull or hype. I really want to stay away form the lose xlbs in x days or crazy abz in x days.”
Now, his question is about his specific niche.
But, really, a lot of markets have this problem.
And there are two answers:
1. Realize there are many other “hot buttons” you can be hitting other than dropping pounds, picking up chicks, etc. There’s a whole breadth of human emotions, and each one is an email/hook
2. See the April “Email Players” issue
(Which goes to print next week.)
Why?
Because I reveal how to not only use all the big, bold claims in your emails and still be 100% believed and trusted… but also how to “harness” all the lies, deceit, and nonsense your competitors are using to put more shiny new rupees in your hot little pocketseseses.
I don’t care what market you’re in, either.
The tip I reveal works for all of them.
And, believe it or not, it has worked for decades — in fact, part of it is something I learned while studying some Eugene Schwartz ads. (Even though he slathered some of his ads with hypey language — complete with a fat exclamation point at the end of each sentence).
OK.
’nuff of this clap-trapping.
If you want in in time, do the hustle on over to:
Ben Settle
