Not sure if he’d want me saying this.
But, since he wrote about it to his own list publicly, I am going to throw caution to the wind and say it anyway — especially since there’s such a cool email lesson within.
Who am I talking about?
I’m talking about my droog Ryan Fletcher.
We hung out last week in The Burgle.
And, he’s one of the best copywriters on the planet — having written an ad for Agora that raked in $15 million despite their best attempts to weasel their ways out of running it.
(I think it made the nervous nellies squirm.)
Anyway, let’s get to the juicy stuff:
He started talking about the vasectomy he had.
(snip! snip!)
It was kind of one of those TMI things.
But, he said he wrote about it to his list once.
And, he said that got more attention, response, comments, etc than practically anything else he’d ever written!
That’s the power of being real.
Of being YOU.
And, not copying me or anyone else.
Too many lazy losers out there are still trying to ape my style, my personality and my email copy thinking they are “getting away” with it.
(They’re not, I see all… Ben is watching…)
And they’re castrating their sales.
A sales “vasectomy” if you will.
Ah well.
Losers gonna lose.
Just makes it easier for the FEW who of us are original thinkers, and unafraid to take a stand and have a contrary point of view from the masses of asses stick out, make more sales, and, yes, to win.
Thus, the next “Email Players” issue.
It contains 43 different “types” of emails.
All explained in detail.
And, in one handy guide.
This means you won’t struggle with “what” to write.
You just open the issue.
(To any page.)
Pick a kind of email to write.
And then bang it out and move on with your day.
It’s a great “jumping on” issue for people wanting to subscribe — especially if you want to hit the ground running with email and not resort to swiping, copying and looking like an idiot.
Some of the other tips inside include:
- How I used email to profit from a wet dream (how’s that for some TMI for ya?)
- The secret of “ethically lying” in emails.
- A little-known way to profit from your competitor’s emails! (HINT: I ain’t talking about swiping).
- How to use other people’s credibility to sell your products.
- The one kind of email that’s impossible to ever bore anyone with (no matter how dull the subject matter, just do this and they’ll perk up like a fat kid in the candy store).
- What to say in your subject lines that is virtually guaranteed to get people to want to open and read it (especially your BEST prospects who are most likely to buy).
- How to “recruit” celebrities to help you sell in your emails without paying them a single penny.
- How one of the world’s top direct mail copywriters uses ghost stories to almost force people to read his ads (and how to apply it to your emails).
- How to obnoxiously and blatantly pitch in your emails in a way your list will love to read and buy from. (While your timid competition tiptoes around asking for the sale, you’ll scoop up twice as many sales and have a blast doing it.)
- The Gene Schwartz guide to writing hot selling emails. (The late copywriting genius Gene Schwartz probably never even used an email in his whole life — but this tip he taught works like gangbusters in email broadcasts and auto-responders.)
- How to use humor to sell in your emails using this secret of the world’s best stand up comedians.
- The exact best time to use “asshole” emails to (1) get rid of non-buyers (2) make more sales and (3) have a LOT of fun.
- A simple email persuasion “structure” (used by another one of the world’s top direct mail copywriters) that hits all the right points of your reader’s mind to make it a no-brainer to want to buy from you (and only you).
- How to use email to profit from the “50 Shades” book series.
- A “nuclear option” email that can make the sale without your reader knowing the price or even what the product is!
- And a ho’ bunch mo’…
You won’t need to swipe.
You won’t need to copycat.
You won’t even really have to think too hard.
I’ve made this so easy it’s scary.
But, only if you subscribe in time here:
Ben Settle
