And in just 3 steps:
1. Watch the Trump v Kamala debate tonight and take notes
2. Listen closely to the candidate you want to LOSE
3. After the debate, write a 500 word email selling someone who also wants that candidate to lose on why they should vote for that candidate i.e., sell them on the candidate you both hate.
And do it sincerely, not in a snarky or sarcastic way.
Really go to bat for Kamala if you like Trump, or Trump if you like Kamala. If it makes you a bit sick to think of it that is good. Think hard, and pull out the benefits, proof, claims, stories, all of it. i.e., if you think Kamala is going to ship 20,000 3rd worlders to your plush safe town, what would you do to sell the people of that town it’s good for them? Or, if you think Trump is going to turn America into Handmaid’s Tale, what would you do to sell women who hate him on why he would be good for them?
Truly (temporarily) “become” a copywriter for the other side.
Why put yourself through this exercise?
Because doing so can do more for not only your sales but also your powers of persuasion, copywriting, email, influence than reading any book or going to yet another mastermind or scrolling through some dorklord’s Facebook feed about copywriting ever will. It will force you to use all the tools at your disposal, force you to see another point of view, and force you to apply all the knowledge you’ve been accumulating about marketing.
After that?
If you want to learn the ins’ and outs’ of my way of doing email go here:
Ben Settle
