A reader slaps the spelling cuffs on me and BLINDS me with pepper spray:
Your site looks great, but you have put there, instead of their in your first paragraph and it creates a poor impression. Just thought you’d like to know 🙂
I must be losing my touch if you only saw one.
You see, not all typos are bad.
In some cases, they serve a valuable purpose.
Here’s what I mean:
First, if someone decided not to buy something from me or hire me (actually, I’m not for hire, but still…) because of a misspelling or whatever then I’m delighted — that person would almost certainly be a big pain in the gluteus assimus to deal with.
(If I sold proof-reading services, that’d be the exception…)
Secondly:
I rarely care about spelling or grammar.
At least, in emails.
In fact, I often purposely leave misspelled words intact.
Why?
Because as Dan Kennedy and email Grand Puba Matt Furey say: “Money is attracted to speed” — and fixing little grammer/spelling erros (hehe I misspelled those words on purpose) is a waste of time when 99.9% of people simply won’t care or notice anyway.
More:
This’ll REALLY freak ye olde spelling police out.
But in another market (weight loss) I’d send first drafts.
By that I mean…
I cranked the email out (usually in about 4-5 minutes) and then let ‘er rip. No editing (unless the URL is wrong) or even thinking about it.
Just sit, pound, send.
And it didn’t hurt sales at all.
I’ve noticed it even HELPS sales sometimes.
That’s probably why old school copywriters used to purposely misspell things in their ads
It made their letters look genuine.
Like personal letters.
And not “sales pitches.”
OK, enough.
For more contrarian email training, go to:
Ben Settle
