Let’s talk about thieves who like to rip off emails word-for-word, or change enough of it so they think they are “getting away” with something.
I know, I know… we’re not supposed to care about such things.
Being ripped off word for word is a badge of honor.
Something you can’t do anything about so why worry?
Just send some toothless cease and desist (scary!) and move on with your life.
In a lot of ways, I agree with that assessment. But, at the same time, copyright and IP laws are there for a reason. I once had a lengthy talk with an IP attorney and she explained to me how, if you can show how a swiper has cost you sales (like by using your emails word-for-word, or just changing a few little details), you can go after them for quite a bit of loot if you have your affairs in order.
(Which Yours Crotchety has.)
I remember reading a newsletter from the great Matt Furey about this years ago.
He got all his stuff copyright protected and trademarked.
And, was just waiting for some IM idiot to try to steal his copy so he could drill them for over $100k a pop.
But, never fear, if you don’t have all that in place, my little droogie.
Why?
Because in the August “Email Players” issue I show you 3 things you can do in your emails that will make them all but impervious to being ripped off, knocked off, or swiped off by some mindless IM goo-roo who is incapable of thinking for himself.
It has nothing to do with courts, lawyers, or IP laws, either.
It’s simply something you “embed” (so to speak) in your copy.
Anyway, this isn’t a problem for a lot of people.
But, for people who get irked by the idea of someone blatantly stealing your intellectual property, using it to sell in the same market to the same people as you, then this issue will have your righteous back.
Time’s running out to subscribe to get it before I send it to the printer.
Get your lovin’ here:
Ben Settle
