One of my favorite things to happen is when a guru (not a goo-roo, goo-roos are kinda insignificant to these things) argues with something I say, or just espouses a totally different point of view.
Why?
Because it makes for perfect email fodder.
I liken it to picking a fight with them.
Guru writes something I know is wrong, and can prove it, and then I write an email to my list talking about it.
Every time I do this the sales roll in hot and heavy.
And, well, so it is.
But, here’s the caveat:
There is a right way to pick a fight with gurus and wrong way. When I see people do it on social media I just shake my head. Usually, they are doing it in a way that garners sympathy for the guru and hurts their own case (and sales).
Not so with my “Email Players” subscribers.
At least, the ones who read the June issue.
Starting on page 11 I show you 3 real-life examples of how this is done.
Complete with why they worked, and what not to do.
It takes balls to do this sort of thing.
But, it’s always been well worth the potential fall out for me.
This issue goes to the printer Thursday.
Grab it here while you can:
Ben Settle
