“Email Players” subscriber Christian Carpeso asks probably the #1 most-asked question that comes across my dusty wine barrel table desk. It’s a good question, too. And, since it is so common, I figure it’ll be easier to answer it publicly and archive on my blog. That way, when it comes again (and it will) I can simply send people a link to my answer.
(Killing two vultures with one sling shot.)
Anyway, here’s the question:
Hi Ben,
I have an old list that I’ve generated before (2 years ago), how can I reconnect to that old list and use the principles in The Email Player’s Playbook? What should I email them?
My answer:
1. Create a new opt in page for them.
2. Send them an email saying you are going to be mailing them again, and how frequently, come up with a hot opt in bribe. Ideally, the bribe should be something with a for real high retail value any sane lead would be dumb not to opt in for.
3. Mail that list as many times as you’re comfortable sending them to that new opt in page.
What should happen is this:
Those who opt-in are your living leads.
Don’t expect miracles, though. And, don’t be shocked if you get spam complaints. Bringing dead leads back to life is like bringing human back to life — you run the risk of them turning into zombies and trying to kill you.
And before anyone asks:
No, this ain’t the only way to do it.
It’s simply the way I’ve used that has had the most success using my wily ways.
If you want to learn my email copywriting ways that will give the above a much higher chance of working than if you foolishly try to “reverse engineer” what I do, without understanding the underlying principles behind what I do, then check out my “Email Players” newsletter.
Here’s the clean and shiny link:
Ben Settle
