Let me tell you about my copywriting pal Nate.
He’s a copywriter at Agora, and when I visited their offices a while back to teach some of their writers and editors some ideas about storytelling, infotainment, and email copywriting, I got to talking to him about their health offers. Specifically, how to make health offers compliant to steer clear of running afoul of any government rules or laws, etc.
Anyway, he offered to look at my copy selling a prostate product.
Of course, I jumped at the chance.
(They have strict lawyers there, making sure everything is kosher with the law.)
And, I sent him the ad.
A few days later I get an email from him worried about his prostate! Whether or not that was in his head (he seems kinda young to have those kind of problems), I don’t know. But he was convinced. And, in fact, he bought both my eBook and the supplement!
More:
When I originally wrote the ad, I sent it to some of my copywriting pals.
And, they too, wondered if they had prostate issues.
Anyway, usually I am more of a “sell to the sick, not the healthy” kinda guy.
But, there are ways to sell prevention.
And, in the August “Email Players” issue (on page 13) I reveal how.
This issue goes to the printer soon, though.
So time is short.
Subscribe here today, while you can still get it:
Ben Settle
