“You two are lucky you have your looks.”
— Crowley
King of Hell/King of the Crossroads
Here’s a sweet Crowley Month topic for you:
Once upon a time, I was browsing through Flakebook to see if I could find some fodder to play with (Facebook is a great place for email and content fodder if you approach it as such, and not a place to waste time and argue politics). And, lo and behold… I ran across the following question from a copywriter:
“Does anyone have experience with speech writing, who can make a medical talk on thyroid issues not boring?”
I thought this was a great question.
And, yes, I had a great answer.
But, the answer was too Valuable to share freely in a Flakebook group where nobody would properly Value it precisely because it is free. Plus, my answer applies to email or any other medium you sell with. In fact, it is even more applicable to email if, for no other reason, you don’t have a captive audience like you would at a speech.
People can simply delete your unruly self in email.
(While a lot of people sit through boring speeches to be polite or to be unnoticed.)
Anyway, on to the answer:
I dedicate quite a bit of attention to this topic in the November “Email Players” issue next month — including walking you through exactly how to write a piece of copy (email or otherwise) for a topic people might find dry & boring, and especially if you are writing to a snooty audience that wants “nothing but the facts!” and strict professionalism.
It’s all the same if you know what you’re doing.
She goes to the printer in 4 short days.
If you want on this train before it leaves the station, high tail it over here:
Ben Settle
