A recent voicemail transcript from a “consultant” I got about my Villains books:

(Some details redacted to protect the guilty)

Hi, I’m leaving a message for Ben Settle, author of the book Supervillains Persuasion. Hi, Ben. My name is ___. I’m a senior consultant for ____, and I’m reaching out to you because your book has the potential to be more successful in the publishing world. And you have here already 3 books for success villains.

I’m wondering, what have you done so far for this?

You have here a very impressive, number of reviews from Amazon, wondering if this was being acquired already by a traditional publisher. I mean, you have from the book one you have already 286 rating.

So that’s really, that’s a really impressive already.

So I’m here right now more on focusing to your 3rd book then which is the lowest rating among these 3 books.

So I’m wondering what have you done so far for this?

And as well as what I’ve checked here right now for this book. It was independently published by you. So if you have any marketing strategy, we can help you to enhance it. If you don’t have one, we can talk about marketing and have it settle or have this, have your book being to maximize the exposure. I know that you know that we need a structure campaign for your book that will bridge the gap of your book’s unexplored potential. Because no matter how good the story of your book here, if people doesn’t know that your book exists, it’s totally useless.

So Ben, I would like to discuss more the opportunity for your books.

If you receive this message, give me a call at____ extension number 3149. Again, ____. Extension number 3149. And I’m available for Monday to Friday 8:00 am to 4:00 pm Pacific.

Thank you and have a nice day.

I get this sort of thing sometimes.

And I always wonder how many people are dumb enough to fall for it?

I will never know.

But in this case, it was a useful.

Because it made me realize just how low the bar is for selling books — especially high-ticket books, and other offers. Including books like fiction that aren’t even “how to”, and are just pure entertainment.

Example:

Last year, I got the idea to create an offer selling my Enoch Wars: Omega Edition (all 7 novels plus a bonus 8th novel, along with appendices, etc, under one cover) for a turkey-busting $10,000.00.

Yes, my little Who-ling, ten thousand dollars.

  • For a book less than .000000000000000001% of the population has ever heard of.
  • From a non-famous author with a modest-sized list.
  • Selling something that brings no “value” whatsoever other than pure entertainment — and even that is dependent on the person reading it, as some people have outright hated the novels.

(The books ain’t exactly Shakespeare.)

At this point, it’s perfectly reasonable for someone to ask:

“Is it really possible to sell copies of a novel for $10k a pop in this case?”

My answer:

I cannot say for sure, as I haven’t done it yet.

And even though I am changing the above plan slightly since I am doing away with the Omega edition (the Omega edition is the first 7 books, plus a bonus 8th book…. but now that I have written a 9th book that 8th bonus book will soon sell on its own, making the Omega edition obsolete)… I believe it is not only possible, but very probable.

I doubt this will matter to many people reading this.

But it seems significant since I am talking about selling high ticket offers – which is one of many profitable things my email methods can help most businesses do.

Subscription info here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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