A subscriber pops the question:
“I am a tailor, I sell bespoke suits via a home visiting service and they are very expensive…but I just can’t seem to convert them without resorting to special offers and discounts. Will your email players be able to help? Just one of these days I would like to test something that actually works for selling things other than marketing services.”
Hmmm.
My first thought is…
Why not keep using special offers and discounts?
If they’re working, why stop?
But secondly, I want to address his question:
“I have such-and-such a business, will ‘Email Players’ help?”
The answer is…
Maybe.
Fact is, I don’t know if you are going to have the will to apply what the newsletter teaches or the persistence to keep doing it or the wisdom to be able to adapt & improvise, instead of treating it like a mechanical “one-size-fits-all” solution.
One thing I WILL promise is this:
It’s not for people looking for a paint-by-numbers system.
Such a thing doesn’t exist in email.
It can’t.
Email (and thus, “Email Players”) is about adaptation.
I have a certain style I use on many lists that works.
But I adapted it, for example, for weight loss because (1) it was 99% women (as opposed to my other lists which are 99% men) and (2) their problem and how they want to be sold is different than my other lists.
Look, you don’t have to be “funny” or be entertaining.
You can if you want (and if it works).
But that’s not what it’s about.
Those things can help in many cases, especially since so many people are tight asses and need to lighten up (and will often appreciate you doing it for them). But if you are in a more serious-minded market (there’s nothing “funny” about being 100 lbs overweight and being laughed at and ridiculed, for example), then adapt the system accordingly.
You can still use ALL the stuff I teach.
You just have to adapt it.
So let’s take these high priced, quality suits.
I know nothing about this market or the product.
(The last time I bought a suit was for a job interview in 1998.)
But, I DO know the market has a problem.
That it wants to solve that problem.
And, they are WAITING for someone to help them.
So if I was selling in that market, I would write emails each day, and they would talk about (drum roll)…
The problem!
What are all the frustrations suit buyers have?
What causes them stress?
What kind of hidden pitfalls (they don’t even know about) exist you can warn them of?
What are their fashion insecurities?
Who are they trying to impress?
Who are they trying NOT to look like?
Etc, etc etc…
I would ask these questions, then “tailor” (ha) my emails around them.
So for instance…
I might talk about the guy who bought the wrong kind of suit and lost a job as a result. Or the guy who hasn’t bought a suit since 1998 (heh) and why he should have a nice one on “standby” in case of an important event. Or which styles of suits go with certain body types. (i.e. ectomorphs, endomorphs, and mesomorphs.) Or how to match colors so people don’t look like social rejects. Or what materials are used to make suits and how to know if you’re buying a piece of crap that’ll fall apart or a quality one (extra points if it is cheaper than the flimsy one) that will last for 50 years. Or how to tell if a tailor is any good (and some horror stories that have happened as a result of picking the wrong tailor).
Or… or.. or…
Ah screw it.
You get the point, right?
It’s ALL about adaptation.
Improvisation.
And, yes, imagination.
The Settle system for writing emails is not about necessarily being a smart ass.
Or trying to generate hate mail by being controversial.
Or trying to be funny, clever or sarcastic or whatever.
(This is why it’s so stoopid to try to reverse engineer what you see me doing each day in these emails without first knowing my entire system.)
It’s about matching your message to your market with email.
That’s it.
Pretty easy to do.
Of course, the devil is in the details, right?
The “how to” stuff.
And that’s where the newsletter comes in.
When you subscribe you get a short book (130 pages) showing you the CORE of my way of writing emails — the evergreen principles. The newsletter then shows you all the stuff I currently use and learn from and experiment with ongoing.
Not just stuff I used in one market, either.
But stuff I’ve used (and keep using) in several.
I’ve written emails for everything from golf, weight loss and dog training… to self defense and mens health… to biz opp and, yes, marketing services (mine and others’). Plus some obscure products so unique I don’t even know what classification they fall under.
And you know what I found?
They are mostly ALL the same.
But, you will always have to adapt the system to your market, your personality and your product.
It takes a bit of thinking.
So it’s not for lazy people.
But it’s very simple.
And that’s why many of my subscribers are kicking so much a$$.
For example:
Recently, Ryan Healy and I started a private online forum for our paying customers. And in some of the introduction emails members are sending to the group, they are including unsolicited testimonials about the newsletter.
One guy said “Email Players” has *tripled* his business.
He’s got TOO many customers!
(How’s that for a problem?)
Another subscriber said “Email Players” saved his bacon during the last Google SEO spank.
Anyway, my point?
This stuff works.
But, only if you work it.
I can’t do it for you.
There’s no mechanical paint-by-numbers, “assembly” line nonsense.
And yes, you will have to sac up and take a risk.
This is real life, not fantasy land.
So you will also have to study it.
Apply it.
And, be willing to STICK with it.
This isn’t a “try for a month and see if it works” thing.
If you have that mindset, you’ve already lost.
Don’t even bother.
Neither I nor anyone else will be able to help you.
It’s the same mindset a lot of people have with their health. They buy a supplement, use it for 30 days, don’t suddenly feel like Superman and then sally forth and complain how “it doesn’t work!” Yet, at the same time, there are a bunch of people who stuck with using it for a few months, let it build up in their system, then noticed a radical change in the way they feel and their overall mood and health, etc.
It’s the same with “Email Players”.
You learn the system.
You APPLY it.
And then you KEEP using it, ongoing, month by month — letting all the knowledge and experience and extra sales build up and compound.
It’s like going to the gym.
Say you wanted to gain size and mass.
You wouldn’t go to the gym for 30 days then decide to stop for the rest of your life, would you?
Of course not.
You would KEEP going.
You would push through the growing pains.
And, if you were serious, you would hire a personal trainer to help you blast through plateaus and gain far more size and mass than you would trying to do it on your own.
That’s exactly what “Email Players” does.
In this case, writing emails is the gym.
And I’m your personal trainer.
Pushing you, giving you new ideas, and guiding you to the next level in your sales, then taking you to the next level after that, and so on…
Including granting unlimited questions by email.
(Some subscribers tell me that alone is worth 10 times the price.)
Okay, ’nuff said.
The next issue goes to the printer in less than 2 weeks.
This issue is a great “jumping on” point for newer people and seasoned pros alike. It explains a very simple (almost unbelievably effective) email persuasion formula that works like gangbusters every time I use it.
Just crazy powerful stuff.
And only Email Players will know it.
Go here to subscribe in time:
Ben Settle
