So last weekend I spoke at “Email Players” subscriber Buck Rizvi’s “Health Profits Summit” in Boulder, CO, for his RealDose Nutrition company (one of the world’s leading nutritional supplement companies).
It was easily one of the best trainings I ever gave.
One of my long-time marketing “heroes” Tellman Knudson even said:
“Nailed it” afterwards on Facebook.
Oh, and you bet your bootay I will be sending my particular training free to “Email Players” subscribers (if memory serves, people paid a small fortune to be in the room) just as soon as I get my greedy little hands on the video.
Anyway, why should you care?
I’ll tell you why:
Because the summit host Buck Rizvi said something during his intro to my talk that can make *anyone* reading this more of the green stuff with email if you take it to heart and run with it.
Something very simple.
Yet, very profound at the same time.
What did he say?
Paraphrased:
“I can’t delete Ben’s emails even when he says something that offends or angers me. But not only do I keep reading, I have since bought everything he sells…”
This is not an unusual testimonial around here.
I get various kinds of that testimonial from others, too.
Even the esteemed Russell Brunson told me at dinner once that he hated me and couldn’t stand me originally… but then ended up loving my emails (even telling everyone at a Glazer-Kennedy event to read my stuff) and buying some of my products.
How does this happen?
How do I flip people over from the dark side like that?
And, how can you do the same?
Well, it ain’t my sparkling personality, that’s for sure.
No, I simply know how to build a rock solid relationship with my list.
When I say “relationship”, I’m not talking about fake & fluffy unicorn farts and rainbow burps relationship-building where my readers love and adore me and hang onto my every word like scripture, but never buy anything.
Often it’s just the opposite.
They read my emails while pounding their fists on their desk. Spend hours (literally) writing draft after draft to reply to one of my emails where I said something that (gasp!) offended them or that they disagree with. And, like that old couple looking at the Kramer painting in “Seinfeld”, consider me a loathsome, offensive brute… yet can’t look away.
And that’s okay.
Because I’m inside their psychology.
They can’t get me out of their heads.
And, in some cases, eventually they realize they kinda *like* it.
Eventually, many even buy (or even invite me to speak at their events…)
Anyway, would you like to write emails like this?
That build a for-real relationship with your list?
Mayhaps even a “cheat sheet” of sorts showing you how?
Then hop off your high horse and get your gluteus assimus on the “Email Players” list before the May issue goes to the printer next week. Inside I give you a 10-point crib sheet on how to build a rock solid relationship with your email list.
I should have compiled this years ago.
But, I didn’t really think to do it until recently.
Specifically, when I realized you can’t swing a bat without hitting yet another fluffpreneur on flakebook teaching people how to be “authentic” (it both amuses and startles me that people have to be taught how to be authentic).
Screw that sideways.
I’ll take the Pepsi challenge putting my 10-point “how to build a relationship” cheat sheet (which is less than 3 pages long) against all these flower-sniffing authenticity and relationship marketers haunting Facebook with long-winded videos any day of the week and twice on Sunday. Do things my way and your list may not *like* you, but they’ll respect you, have trouble not reading you, and, yes, even buy from you if you have the right kind of offer.
I see and experience it all the time.
Ain’t no reason why you can’t, neither.
Again, this “how to build a relationship” cheat sheet is in the May issue.
It applies to emails, obviously.
But, can be used for video.
For social media.
For podcasts.
And, even, for your personal relationships.
To read it, you must be subscribed before it goes to the printer.
After that?
Too late Bro-chacho.
Click the righteous link below to subscribe in time:
Ben Settle
