Not long ago I was telling some people about some things I want to do in 2017.
One of which is to invest in local real estate.
Anyway, one of my pals knows a guy in town here who is selling a hotel down by the water. He kept pitching me the benefits of buying, the price, the cleanliness, some ideas on how I could use it to expand my piggy bank, and so on and so forth.
My answer?
(More like objections)
“We’ll see”
“Not really interested in buying a hotel biz”
“It’s not kind of thing I want to deal with”
And so on, and so forth.
My friend’s reaction?
“Man, tough sell today…”
To which I retorted some info about selling me not with tactics first, but with solid principles based on sound thought and how humans like to buy. I then (to practice, not grand stand or anything, we are buds) I batted out a quick transcript of what he *could* have said to sell me using principles first, then the tactics.
Took me about 3 minutes to bat it out.
Then I asked him how did I do?
(As far as my sales pitch)
His response:
“How would I know?
You got me sweating if that means anything…
Now I want it….
and I have some property over here they want…”
And guess what?
In the April “Email Players” issue (which I send to the printer tomorrow) I show you exactly — word for word — what I told him. It is a prime example of how to sell to people with closed minds.
(Like mine was.)
Time’s almost up to get this issue.
Subscribe here while the subscribing’s good:
Ben Settle
