Following is a bit from Kamala being interviewed by Oprah.
And it’s like a masterclass in how to sell to wine aunts:
KAMALA: We are an optimistic people. We are an optimistic people. Americans, by character, are people who have dreams and ambitions and aspirations. We believe in what is possible. We believe in what can be. And we believe in fighting for that. That’s how we came into being because the people before us understood that one of the greatest expressions for the love of our country, one of the greatest expressions of patriotism, is to fight for the ideals of who we are.
Delicious word salad.
It’s even more useful to watch the video and her tipsy mannerisms and tonality — as if she’s sitting on the floor Indian style in her living room on a Friday night after scrolling the dating apps, talking to her cat, 2 or 3 glasses deep into that first bottle of red, slice of pizza in hand.
That is why if you sell to a market with lots of wine aunts:
Study Kamala.
They are all voting for her and she sells them magnificently.
A swipe file handed to you on a silver platter every time she speaks.
There are those who probably think I’m being a smart ass here. And I won’t deny it is fun watching this election cycle whenever they let Kamala talk. But I am 100% serious about studying her if you sell to a market full of wine aunts. It’s like anything else where if you want to sell more with email, sales copy, marketing… look at who is doing a great job of selling them.
The words they use.
The phrases they choose.
The methods they use to try to emote or project or rationalize.
Then bottle that up and pour into your copy.
And when you’re ready to turn all that lovin’ into emails?
That’s where my paid Email Players newsletter comes in.
More on that here:
Ben Settle
