Here’s a little ditty for your post-Christmas enjoyment:
In case you’re new around here, back in September your pal elBenbo had his home burglarized. Basically, some meth addicts (this is when I lived in the Burgle — where meth addicts breaking into homes is as routine as an obese man ordering a big mac at McDonalds) watched me for a while (knew my schedule), and, in broad daylight, broke into my home and stole some $50+k worth of valuables.
Now, two of the things they stole were my firearms.
(Bastards.)
And, in a weird twist of fate I got a call from the police a week later.
The Officer said one of my firearms was found by city workers in a park in the next town over, while cleaning out the park’s sceptic system. I wish I could hear the story about how it ended up there. (My guess is, the peckerless thief was at that park, saw a cop, and tossed the gun in the port-o- potty, but I’ll never know).
Anyway, so I went to ye olde police station to claim it.
It was, of course, covered in dry crap.
And, was even in a box marked “bio hazard.”
(Fun!)
But, as the saying goes:
“Nothing bad ever happens to a writer”
And, in this case, I saw a pretty interesting example of how the police cut down on the number of people drinking & driving that I’ve used many times in my ads and emails to sell boring products that I had to make exciting and sexy. (I remember using it a lot when selling in the biz opp market especially, where all the claims sound the same — and it worked like gangbusters.)
And guess what?
I show you the exact teaching from the police station (I took a picture of it), as well as how you can use it to “sexy up” your emails in the January “Email Players” issue.
If you want to stick out in the inbox this is how you do it.
And, yes, it works for already-exciting products, too.
(Just another reason it makes a great “jumping on” issue for new subscribers.)
It’s all waiting patiently for you in the January Email Players issue.
But, she goes to print in a few days.
Subscribe before the deadline here:
Ben Settle
