A reader wants to know about bogus refunds:
“Ben, should I give bogus refunders their money back or fight it? It really bothers me having to give someone their money back when they ask for a refund so quickly they could not have had a chance to use the product. Thoughts?”
Sure thing, chief.
First, I suggest giving their money back.
Yes, you could fight it.
And you might even win in a chargeback situation.
But how much is your TIME worth?
You know, I’ve observed something kind of amusing about refund artists (i.e. people who know they’re going to refund when they buy — which, in my opinion, is ALWAYS the case if you sell a quality product).
They either…
-
(1) Refund right away or…
(2) Wait until a few days before the end of the guarantee period, to make it look like they used the product, etc.
Interesting, isn’t it?
Now, watch the goo-roo fanboys start refunding in the middle of the cycle after this email is published 😉
But I think ALL refunds (for a quality product) are bogus.
So the timing is irrelevant, either way.
Just don’t even sweat it.
Focus on the winners, not the losers.
The rest will take care of itself.
Ben Settle
P.S. We’re getting down to the nitty-gritty deadline to get the next Crypto Marketing Newsletter issue (about finding joint ventures) before it goes to print.
There’s still a little time if you hurry.
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