Trivia:
2016 is the 50th anniversary of Gene Schwartz’s magnificent copywriting book:
“Breakthrough Advertising”
And in honor of that great tome, I want to talk about something that can make you an infinitely better email copywriter:
Gene’s “5th stage headline.”
Ooh yeah, baby.
Oooooh, yeah…
I have found this type of headline to be the perfect kind of subject line and theme for emails long term — doing daily broadcast emails, long auto-responder sequences, and, yes, even affiliate offers. I have been thinking about this off and on for years. But, if there’s one thing that’ll let you bang out emails that consistently get read and bought from in multiple markets, over long periods of time, even when you’re selling mostly the same thing day in, and day out, without mass numbers of people getting bored or opting out… it is to write what I call “5th stage emails.”
They look different than everyone else’s emails.
They smell different than everyone else’s emails.
And, yes, they sell different (i.e. better) than everyone else’s emails — especially the ones just rabbiting off benefits, boring lectures, claims, and lame “Last chance!” subject lines, or whatever is being taught to the kids these days.
And guess what?
The December “Email Players” issues shows you exactly how to do these.
It also includes an example (of an email that got more sales than any other in an affiliate campaign I did once) showing you how it’s done so you can model (not copy and paste like a loser, obviously) it to do the same for your emails.
More:
Are you a Gene Schwartz fanboy?
(Like Yours Grinchy is?)
Good.
Then the special bonus I include will give you marketing wet dreams.
I can virtually guarantee it.
Anyway, she’s goes to the printer in just a few days.
Subscribe in time while you still can to get it, here:
Ben Settle
