Let’s talk about pain:
One of the things I taught (that I had never taught in depth before then) at world class supplement company Real Dose owner Buck Rizvi’s “Health Profits Summit” event in April was about why pain is your pal. In fact, I was going to name the slide for that part of the talk something about a “PainPal” account (instead of PayPal).
Why?
Because pain is your pal in marketing, babycakes.
It sucks to have it, but if someone’s in pain, they’re looking for a solution and it’s easier to sell to them than trying to convince someone that one day they *may* have pain. Plus, there’s a psychological side to it at work, too.
Here’s what I mean:
Remember Kevin Trudeau?
The infomercial guy who’s doing time?
Well, one of his *legitimately* helpful products was Mega Memory. Using the techniques in that program took me from straight C’s in college, to almost all A’s my last year. Anyway, one of the things the program teaches is using pain to remember things. For example, if you wanted to remember a hotdog (it could be anything), you mentally picture you or someone else taking a hammer and a long rusty nail and…
Hammering into your kneecap!
Ouch.
But you know what?
Your brain will never forget that.
It’s burned in forever if you choose.
And so it is in your marketing.
Want your list to never forget your emails?
Then simply learn how to (tastefully and correctly) incorporate physical pain into your emails, and not only can they not forget you, they won’t be able to “un-see” whatever it is you wrote.
Again, there’s a right and wrong way to do this.
(Most people who try do it completely wrong.)
But, in the video above I explain all this in detail (with subject line and concept examples) so it’s easy for you to write, hard for your list to forget you, and simple for them to buy from.
What?
You want to know where you can get that video?
Okay then, check out the August “Email Players” issue.
It includes a bonus transcript of my talk, and a link to a video where you can watch it.
Deadline to subscribe to get it is Sunday.
Hurry:
Ben Settle
