The only question that matters is asked…
“Hey Ben, You regularly mention not following various goo-roos’ advice blindly…how do we know we can trust your advice versus the goo-roos without seeing any “proof” other than your word? I absolutely love your teaching and am beginning to apply it to my business, particularly emailing my blog posts rather than linking back to them. I’m considering joining Email Players, too.
I’m just curious how you’d answer that question.
I don’t mean this as negative or critical at all.
Just one of those “how do you know” questions.
A very good question.
Here’s my answer:
Look, I don’t think you should follow ANY advice (including mine) blindly and I’ve said it before.
Test everything, see what works for you.
The proof is in the doing.
It’s the only real “proof” there is.
Take the tips I give away free (especially in the free “Email Players” pdf and my media page) and use them.
It costs bubkis to test this stuff out.
It either works or it doesn’t.
And if it does?
If you want more?
If you want the really advanced material?
“Email Players” is waiting patiently for ya at…
Ben Settle
P.S. Speaking of proof…
The FTC doesn’t like us posting testimonials where people had results that aren’t “average.” Otherwise I’d post the testimonial I got last week from Kelly Tanguay about the free tips (not even the paid stuff) I give away. Specifically, how she doubled response (and more than doubled sales) for her boss resulting in over $50k in extra unexpected dollars from a single mailing.
Bottom line:
The material speaks for itself.
I got nuttin’ to prove…

