Not too long ago, I got an email from one of my favorite customers.
She is in the “prepper” niche.
But, she also recently mentioned to me something she started in a niche-specific digital publishing company, where she says business is booming, and where a big chunk of her sales are coming from.
Anyway, one of the things she’s doing is having a special kind of sale that:
1. Makes lots of sales
2. And, in a weird way, “tricks” customers who think they are tricking her.
In fact, here is how she up it:
“I’ve been doing this for 6 months and I make hundreds of dollars each time from people who think they’ve pulled one over on me. Little do they know… Thanks for everything, Ben. You are a great teacher.”
And guess what?
I show you exactly what she is talking about on page 12 in the January “Email Players” issue.
It goes to the printer Tuesday.
After that, you won’t be able to get this issue.
Here is the link:
Ben Settle


