An Email Players subscriber asks:
“Here’s a thought that popped into my mind. You seem to have an uncanny ability to link a story/metaphor/comment anything that comes to you, with the offer you sell daily. And it doesn’t even get repetitive. Every email is unique. Every email delights in a new way.So, my question today is… how do you do it? Connect two different concepts into a cohesive narrative – i don’t even know what to call it.”
Survey says:
Writing an email every single day moves mountains and answers all questions.
I preach this, as it was preached to me by the great Matt Furey (High King of email, without whose teachings God-only-knows what lowly kind of existence I’d be eeking out online…), even as I do my part to preach to others as often as possible, and demonstrate each and every day of the week, and sometimes multiple times per day in some weeks.
That is it.
That is the entire secret.
Without writing daily emails for the past 16 years I probably never would have written the nine novels in my Enoch Wars series with it’s many World-Building complexities, interconnections, and storylines spanning thousands of years… with two other series of novels cooking up in my psyche as I type this. Without writing daily emails I’d never have written all the non-fiction books I’ve done. Without daily emails I never would be able to pump out sales copy as quickly as I am able to. Without daily emails I would not have gotten even 5% probably of the ideas generated as a result of writing each day for the 100’s of affiliate and other campaigns I’ve done over the years.
Without writing daily emails I’d go mad at this point.
I have to do it, or my brain feels like my belly would going a day without eating:
Emptiness.
My trolls would argue my head is already empty, but be that as it may.
So writing is the answer. Writing begets writing, which begets ideas, which begets money. Do enough of it and turning chaotic thoughts into a cohesive narrative is routine. Nothing you even have think about, much less worry about, in my experience.
It’s just… automatic.
So that is my answer.
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Ben Settle
