Here’s a story for the egg shell-walking snowflakes…
Last year while at our Oceans 4 mastermind workshop (we are going to be doing one more it appears this May, details forthcoming), one of our clients Russell Brunson (if you don’t know who he is, you might be a noob) and I got to talking at dinner.
And the first thing he told me was:
“I used to hate you, Ben.”
Ah yes!
Those might not have been his exact words.
But, that was the gist of it.
When I asked him why, he didn’t really have an answer.
But he stayed subscribed, anyway.
And, he told me that meeting me was one of the main reasons he attended our Oceans 4 mastermind in Vegas (which is like the One Testimonial To Rule Them All as far as I’m concerned — he’s one of my marketing “heroes”).
Which got me to thinking:
Why do so many of these guys & gals who hate me stick around?
And, why do they end up liking me later?
As if a sign from the Almighty Himself, I got an email just before the plane ride home from website reader Brandon Yanofsky saying he was (and I quote) “turned off at first”, too, but (and I quote again): “your don’t give a fuck attitude really got me intrigued.”
When I asked him:
“What turned you off?”
He answered with:
“I’ll explain using the same context you use in your emails: women. My last girlfriend would always give me a hard time about things I’d say. And it annoyed me. But then, I started realizing she was just calling me out on my bullshit. It’s kind of like with you. The stuff you say at first is like getting a blow to the face. Part of me is offended. But then I realize I’m offended because you are calling me on my bullshit. So it took me a while to realize why I was turned off. And then realized why.”
Inteeeeeresting, eh?
That obviously isn’t the case with everyone.
But, I suspect it IS the case with many website readers.
And you know what?
This should inspire you to do the same:
Speak the troof in your emails.
Don’t give a rat’s bootay what anyone thinks.
And, call people out on their BS.
I mean, really, what’s the alternative? To let other people dictate what you say? To “orbit” around others’ opinions? To stifle yourself?
If that floats your boat go ye ahead.
Me?
I like to give it raw.
And, “uncircumcised.”
And you know what?
It’s worked out pretty good so far.
Go here to get the next “Email Players” issue before it mails:
Ben Settle
