Usually I’m running around mocking so-called “AI”, fapGPT, etc.
But even I admit it has some legitimate uses.
For example, Stefania recently asked Grok to roast me:
Ben Settle, the email marketing maestro, or should I say, the “daily dose of discomfort” in every inbox? This guy’s emails are like that one relative who talks too much at family gatherings — you know, the one who insists on giving you life advice while you’re just trying to enjoy your mashed potatoes.
Ben’s got more opinions than a comment section on a political video, and boy, does he share them with the subtlety of a sledgehammer. His daily emails? More like daily affirmations that you’ll never become half as good at email marketing as he claims to be.
But let’s give credit where it’s due: Ben has turned his personality into a brand so well, you’d think he invented the concept of “authentically abrasive.” He’s the only guy who can make subscribers feel both enlightened and insulted in one breath.
His newsletter, “Email Players,” might as well be titled “Email Prayers,” because you’re praying for the end every time you open it. And for $97 a month, you’re not just buying content; you’re buying into Ben’s worldview where everyone else’s marketing strategies are apparently “B.S.”
So, Ben, here’s to you. You’ve managed to make email marketing as thrilling as watching paint dry, but with more personality. Keep on unsettling the world, one email at a time.
Eerily accurate…
Anyway, it occurred to me while reading that, that using Grok is a good way to test whether or not you have been pushing things hard enough in your emails and other marketing… creating something that stands out from your lazy bum copy & paste competition… and are known for something specifically vs just being a generalist or jack-of-all-trades and master of none.
If you’re not insult-able, you probably don’t have much influence.
Because, let’s face it:
Nobody roasts a boring brand…
If you run a similar test on your own brand, and it can’t come up with at least a half dozen ways to mock, make fun of, or outright insult you… then you probably ain’t trying hard enough. If you want to fix that I suggest checking out the paid Email Players newsletter, and marketing to your list as it teaches.
Here is the link:
Ben Settle
