True story:
I have a friend who has been plagued with insomnia. She has been tormented with insomnia off and on for years, and it made her feel like a zombie all day.
Anyway, I told her there are two fool-proof cures:
1. Not sleeping with your phone
(Or any other gadgets — notebook, Kindle, laptop, etc).
2. Reading the average Internet marketer’s emails.
Case in point:
Last week some numpty tried to pitch Misty the podcast announcer and email writer on some thing or another by responding to her daily email that she forwarded to me. I couldn’t even tell you what he was selling because, it was so long, droning, and full of nonsense, I never got to the punchline.
Just sentence after sentence of nothingness.
And, I got a bit drowsy merely looking at it.
So there you be.
Two ways to ease your insomnia.
And, a lesson on what NOT to do in your emails.
If you’d like me to take you by the hand (so to speak), and show you exactly how to write emails people not only don’t fall asleep reading… but enjoy reading and (yes) buying from, get dressed and head on over to this site:
Ben Settle


