Back when Child elBenbo was but a mere tyke he did something that got him in a lot of trouble (my mom may even have broke another wooden paddle over my bubble butt at the time, don’t remember) but that has also made me lots of sales in the last several years, too.
Here’s the story:
I was probably around 9 or 10.
And, my mom stopped at my aunt’s house for something.
She left me in the car (gee, I wonder why…) and I got impatient. I don’t remember why I was so impatient, but I do remember honking the car horn to get her attention. When that didn’t work to get my mom to hurry up, I honked it again. And again. And again… probably a good 10 or so times until…
The horn got stuck!
It just kept blaring.
Well, needless to say, that go momma elBenbo’s attention.
And, needless to say, got me in a ton of trouble.
But, I will say my persistence worked.
She did run out, she did do something (flagged a neighbor down) to fix the horn, and we did high tail it out of there lickety split. And, I did get grounded to room for several days where all my toys were to play with (I rather enjoyed getting grounded — I’ve always enjoyed my own company over others’, what can I say?)
The lesson?
Persistence gets you what you want.
And you know what else?
The April “Email Players” issue shows you a way to use good, old fashioned persistence to build a big, thriving list of leads on your email list who look forward to hearing from you and, yes, buying from you, each day. It takes about 1-2 hours per day (give or take). And, again, if you persistently go after it, I don’t see how you can possibly not build such a list.
Anyway, she goes to the printer in a few days.
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Ben Settle
