One of the most successful sales letters I ever done writeded, was for an informational product in the self defense niche.
It was a product about grappling.
And, to the list I was selling to, that topic is about as exciting as watching pain dry.
Reason why was, the section of the market we sold to, just wanted to be tough guys, who knew how to kick someone’s ass if anyone ever threatened themselves or their families, and had no desire to attend any formal martial arts schools, wear a gi, or roll around on a mat with other men. Frankly, they wouldn’t have known the difference between kung fu and kung pao chicken. And the idea of grappling was not only boring to them, but was something they’d likely go out of their way NOT to learn.
So how did I sell it?
By using the sales letter to make it secksy and exciting.
And, I did it by including some very specific things in the copy anyone can adapt and use for their own emails, sales letters, and other marketing.
The result was a ho bunch of sales.
And, a ho bunch of happy customers.
Including many customers who ordinarily would have wanted nothing to do with grappling, and probably would have laughed at the idea of learning 5 minutes before reading my sales letter.
Enter the August “Email Players” issue.
I don’t include the whole ad in the issue.
Just a few paragraphs.
But, those paragraphs show you an example of how to “seckys-up” a product, idea, or concept people might find boring or irrelevant, and make them far more likely to not only buy, but also use and consume your product.
The deadline to get this issue looms.
To get it, you’ll have to be subscribed before I send it to the printer.
Here is the link to subscribe:
Ben Settle
