“Never underestimate the King of Hell, darling. I know a lot of swell tricks.”
— Crowley
King of Hell/King of the Crossroads
“Supernatural”
Here’s a fat Crowley Month lesson for you… behold one of the most valuable quotes you will ever read, if you have ears to see and eyes to hear:
“The great negotiators don’t create objections, so they don’t have to deal with them.”
That ditty is from the late Jim Camp.
(Called “the world’s most feared negotiator”)
I first heard that quote 10 years ago in an interview Jim Camp gave to Michael Senoff. And, it’s no exaggeration that unpacking and then applying that one-liner has probably been responsible for more sales in my emails and sales copy than any tactic, trick, or writing technique ever has.
Why?
Because objections are obviously a big part of why people don’t buy.
And, if you know how to write your copy (especially email copy) in a way where you don’t create anything to object to, then you automatically get rid of that which prevents them from buying from your emails and sales copy (and other selling endeavors — including face to face, phone, webinars, livestreams, whatever).
Very few copywriters do this in their copy.
(Much less teach it.)
But guess what, my Pet?
In the November “Email Players” issue Yours Unruly explains how this works in detail, including with an example so you can see exactly how it works.
I’m sending it to the printer soon.
If you want it in time, subscribe here today:
Ben Settle
