Let’s rap about affiliate marketing.
I don’t do a ton of affiliate marketing, as I prefer selling my own products over others’ products. But, when I do bite the bullet and do the deed, I almost always (1) blow away the expectations of the product owner (2) if there’s a competition of some kind, I usually win — even against marketers with bigger lists, more popular brands, and whose lists are more suited to the product being sold than mine is.
Example:
Ryan Levesque’s survey funnel product.
Maybe something has changed in the past year in this regard, but when I mailed for his product (not even unleashing the full might of my home-grown affiliate marketing model, which I don’t know of anyone else who does it the same way) I beat all his other affiliates without even breaking a sweat.
This is including some pretty hardcore marketing minds.
And, people whose lists are all about funnels.
(While mine is about email.)
Another example:
A few months ago I sold Brian Kurtz’s “Titans Of Direct Response” DVD’s as an affiliate. Last I heard (and something may have changed with this), I was beating everyone else with conversions. Including powerhouse marketing companies I would have thought’d kill me at this by sheer numbers alone.
What?
You’re thinking, “Good job Ben, but why should I care?”
Probably you shouldn’t.
Especially if you’re happy as a clam with your results now.
Otherwise:
In the August “Email Players” issue I walk you through some “upgrades” I made to my affiliate marketing strategy as a result of selling Titans DVD’s and competing against the best-of-the-best marketers on the planet, as well as some things I’ll be doing differently in the future.
Affiliate marketer can make out like bandits with this info.
Non-affiliate marketers?
It all still applies to sending emails selling your own stuff.
Either way, you win.
But, it goes to the printer later this week.
Subscribe while you still have time here:
Ben Settle
