A brand spanking new “Email Players” subscriber asks about how to write a call to action:
Hey man, for the first time ever, I started emailing daily since Monday. One new story a day, and the only call to action is a link to my salespage.
And I’ve been getting sales (2-3) everyday! This is seriously a milestone because I’ve never hit that before.
I know I’ll read about it in the handbook, but I thought of asking you this now:
Any tips on drawing people to click in the call to action portion? It’s always the last paragraph.
How do I go beyond, “Btw, my new book can teach you more” and stuff?
I also read on your salespage that a “Click here” may not work well?
Thanks man.
First off, congrats.
You’re already kicking bootyus, so just wait to you get the material… you’ll get the why it works, and see endless examples and strategies for how to mail in a way people like reading and buying from.
Secondly, your call to action question:
Don’t get too caught up with it right now.
The only wrong thing you can do is have no call to action. Just like the only wrong thing you can do in email is not send one.
You’re still new so focus on writing them emails.
And what should eventually happen is this:
You’ll start just naturally banging out ways to ask for the sale and you won’t even think about it.
I know that sounds impossible.
But, it happens a lot.
The only exception is, I have run into people who are very methodical in their thinking and like to have things laid out systematically, in a sort of “paint by numbers” fashion.
That’s just the best way they learn.
If that’s you, try this:
Go through a bunch of my emails (or any email marketer you like) and study how we do it, then *adapt* it to your personality, offer and style so it sounds like an original you, and not a second hand version of me or someone else.
Yes, it’s work.
And, it’s time consuming
But, it’s the best way to do it.
(Getting your hands dirty doing grunt work like that is ideal.)
More:
If you’re really eager, or just low on time, I once wrote an “Email Players” issue that contains a call to action “swipe file” (Back issues available for sale only for current “Email Players” subscribers). What I did was, I went through hundreds (literally) of my emails, especially the ones that did unusually well, and pulled out the best calls to action segues. Each issue comes with a catalog where back issues can be purchased from, and you can get it from that, if’n you want.
Whatever the case, remember:
The only wrong thing you can do is have no call to action.
Even a weak CTA is better than none.
And, the more you do it, the easier it gets.
That’s it for today.
More “Email Players” info here:
Ben Settle
