One of the big challenges people have writing ads is when they’re just starting out, or their product is brand new, and they (and their product) have no track record of success, no scrolling box of testimonials, and no marketplace positioning, brand, or recognized name whatsoever.
(Not even anything someone can yet Google.)
It’s quite the pickle.
What do you do in those cases?
That, my little droogie, is what storytelling is for.
It’s astonishing how persuasive a story can be.
People who sell stocks have long known how easy it is to get investors worked up about buying a bunch of stock from a brand new start up that (for all anyone knows) is run out of a shed in the founder’s back yard in the middle of nowhere… just by telling the right kind of story.
You just have to know what *kind* of stories work best in this case.
It’s too much to go into here.
But, I do talk about it in detail in my “Copy Slacker” course.
In fact, copywriter Mary Rose Maquire recently said:
I LOVE Copy Slacker!! I have a new offer for a product I’ve been working on over the past three months. I’m finally getting around to thinking of how to present it. Since I have no testimonials, I have to be creative.
Copy Slacker to the rescue!
Ben explains in the fourth video Storytelling Method #4 and #5 EXCELLENT ways to present your offer, even if your product doesn’t have a track record. I’m going to be working on the #5 method today.
Best part?
The two methods Mary is talking about are ridiculously simple.
You don’t need to attend any storytelling seminars or bootcamps. You don’t need to have read lots of stories. And, frankly, you don’t even have to be a good writer. Anyone can tell a story regardless of writing ability. But, if you want a guide, then elBenbo is only too happy to do the wicked deed.
Anyway, yes, Copy Slacker is expensive.
And, no, it won’t make you a “world class” or “A-list” copywriter.
But, it can make you lots of sales.
And, it can make those sales in a way that’s so simple it just might astound your righteous self.
Go here to get your eager hands on it today:
Ben Settle
