Contrary to what some people say… I’m not an overweight female.
I do not know what it’s like to be an overweight female.
And, I understand their pains like I understand the pain of childbirth.
(i.e. I don’t)
Yet, a few years back, I was able to write ads and emails that resonated with that market to the point where, according to the great Jim Yaghi (computer scientist, AdWords guy, and who understands what it means to do a “scientific” test), we converted the front-end offer at 40%.
Is it because I’m some kind of creative jeenius?
Or master copywriter?
Or have some kind of secret way of reading minds?
I wish.
(The fun I would have…)
No, but to paraphrase the great villain Tuco Salamanca in Breaking Bad:
My emails sold faster than $10 ass in TJ.
And, you know what?
On page 2 of the upcoming December “Email Players” issue, I show you (with a real life example you can model — not copy like a loser — just model) exactly how I did it, and how you can do the same for pretty much any market you choose to invade. I’ve used this same method for writing profitable (sometimes extremely profitable) copy and emails to everyone to overweight women to golfers (back when my only experience with golf was playing miniature golf) to parents who make too much mooney to get financial aid for their kids to people with problems getting erections… and other markets of people I didn’t understand what they were going through.
This puppy goes to the printer Friday.
And, since I’m no longer selling back issues anymore, it’s the only chance to get it.
Here’s the link:
Ben Settle
