Got a great question from a guy using audio in his marketing.
He put together an awesome little piece selling his service in his local community, but he wasn’t getting any action, and he couldn’t figure out why.
He knows audio works (it’s used by everyone from Ken McCarthy to sell his $2,000+ System Seminar each year… to Dan Kennedy selling his “flagship” Magnetic Marketing system… to affiliate marketers who just want to beef up their sales and stick out from the crowd).
Even so… it just wasn’t happening for this guy.
So he let me listen and, while it’s truly a great audio piece, it’s still missing one huge, critical element.
An element I suspect will turn it from a selling “dud” to a selling “stud” as soon as he implements it.
What is it missing?
Making an OFFER at the end.
Not just plugging his service (although that is a “must.”)
But giving someone a reason to act/buy/order NOW.
Fact is, these audio sales letters are exactly like text sales letters — just in different “clothes” (so to speak).
And, just like with a regular sales letter, it’s extremely important to include a reason to buy now — and not put it off until later.
It can be any “excuse” to act you want — exclusive bonuses, scarcity, time-limited discount, etc
The important thing is you give them a reason to order right NOW.
Otherwise, your listeners probably won’t do anything.
Ben
P.S. If you’re interested in audio marketing (and I think everyone should be doing it, personally), Michael Senoff and I put together an 80-minute lesson we give away free at:
It’s mostly about using audio to create info products. But there’s some extremely good advice in there about selling with audio, too.
Especially on using audio to make your sales letters a LOT faster and easier to write.
