This won’t win me any points with the “body positivity” crowd.
But I’ve been keeping up on a lot of celebrity drama over the years. And I’ve been especially doing so this year for reasons I will write about next month. And I am convinced it was NOT sending Lizzo “good thoughts” or “positive vibes” that prompted her to recently start trying to get healthy and showing everyone her progress along the way.
No, I argue it was good, old fashioned, life-saving…
Trolling.
Yes, a lot of it was no doubt very nasty, mean, even cruel trolling.
But I would bet the biggest peanut buster parfait in the Land of Dairy Queen from those 1980’s commercials that it was that trolling that pissed her off enough to change. And, yes, I would also argue it was trolling that could end up being something that not only prolongs her life, but also prolongs her career, her time with her family & friends, and her health, happiness, and future successes. Not to mention inspiring others in her fanbase to make changes too.
Fight this all you want, argue with it all you want, hamster-spin it all you want.
But nothing motivates like revenge.
And while only she knows for sure… if I had to bet:
I’d say Lizzo did it to get revenge on her trolls first and foremost and/or just shut them up. It’s not the most honorable or society-approved or Facebook like-worthy of motivations. But it is one of the best, most reliable, and most likely to succeed motivations you can tap into. Some very profitable ad campaigns for weight loss have had strong revenge angles.
Revenge is not a dish best served cold.
It’s a dish best served SOLD.
And when you start using email marketing in a way that can do it in a way that is tasteful, and in a way people like to read, you can monetize your trolls from now until the zombie apocalypse if you want.
Just one of many benefits of email marketing.
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Ben Settle
