I’m going to miss this election season.
The ads alone make me wish it’d go on for at least another few months.
For example:
One of the more effective political ads over the past several months especially was the one editing and juxtaposing various clips of Kamala in a way where she is basically debating with herself… saying how terrible the economy has been under her and Creepy Joe, while simultaneously insisting how great Bidenomics is and how proud she is of it.
You can probably find the video on YouTube which I highly recommend.
But here is the transcript:
KAMALA: Every day prices are too high. Food, rent, gas, back to school clothes … That is called Bidenomics. A loaf of bread costs 50% more today. Ground beef is up almost 50%. There’s not much left at the end of the month. Bidenomics is working. The price of housing has gone up. It feels so hard to just be able to get ahead. We are very proud of Bidenomics.
That ad is a beautiful example of what I call:
“Upstairs Trolling”
Or, maybe a better term is “Troll-o-nomics”…?
Whatever the case, downstairs trolling is just what it sounds like — the fat loser sitting in his mom’s basement watching pournos and eating cheetos, pulling his mask down between bites so he doesn’t catch covid, yelling at the screen about whatever person more successful than him just wrote or said. But Upstairs trolling is quite different. In this ad’s case, it does not attack or devolve into carpet-drooling angry pushup trollery like the dorklords do on Reddit. Nor does it try to fight Kamala or argue with her, nor need to, as she does both to herself in the ad.
The result is influence, persuasion, and chipping away at closed minds.
And the reason it works:
It’s a demonstration.
And a dramatic demonstration at that.
And one dramatic demonstration can do all the heavy lifting in your advertising.
Something email the way I teach can let you play like a fiddle.
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Ben Settle
