Reader Chad W. asks:
(In response to my recent email about how to instantly calm a girl who is mad at you)
“Do you make spelling mistakes on purpose ? Or was it a genuine mistake you know u can get away with. Plane is spelt plane Not plan Isn’t it ? Curious nice writing keep it coming”
Two things:
1. It’s amusing someone would ask this while making blatant grammar mistakes in their question. (words capitalized that shouldn’t be, the letter “u” instead of typing “you”, multiple spaces before the question marks, lack of commas where needed, etc.)
2. The answer is no, I didn’t misspell plane on purpose.
It just happened.
And, I simply didn’t worry about it.
Why?
Because my view on this is, if someone is so wound up they wouldn’t buy from me because an email had a (oh noes!) spelling mistake, then that person would be a huge pain in the gluteus assimus customer I would want nothing to do with it.
I’m not saying they are “bad” people.
Just not my kind of customer.
And, not my bag at all.
All right enough of this clacking.
If you have a list (even a small list) and an offer (if you don’t have those things, don’t bother), and are ready to do *exactly* as I command when it comes to writing emails, then check out the “Email Players” newsletter right here:
Ben Settle
