There’s been a disturbance in the force.

Far too many good, hard working (but misguided) people still stubbornly cling to the great email myth of our day:

That unsubscribes are “bad.”

That they’re the devil.

And, must be always be low.

Me?

I celebrate them.

And, I purposely write emails that turn off those who are not good prospects (or customers I wanna deal with) so they hopefully unsubscribe themselves fast.

Why take this attitude?

And, how are unsubscribes good?

Here are a few reasons to chew on:

1. Saves money

Some auto-responder companies are more expensive than others. But all will start racking up the $$ on your righteous self when you reach a certain subscriber count. That means, too many people on your list who never buy (or have no intention of buying) cost you money.

2. More sales

How could having lots of unsubscribes help your sales?

Well, they don’t directly.

But, if you do email the way I teach, you will almost certainly find your sales going up.

You’ll also see ye olde unsubscribes go up, too.

Why?

Cuz you’re turning ON the buyers, and turning OFF the non-buyers. And if you’re playing to WIN (and not to not LOSE) more sales trump less unsubscribes.

And finally…

3. Less spam complaints

When you mail daily (and you are mailing daily, right???) and people leave your list quickly using the unsubscribe link, then that means they won’t later push that friggin’ spam button.

And too many of those can be a nightmare for you.

So the faster non-buyers safely unsubscribe the better.

Anyway, so don’t worry about unsubscribes.

They’ll put hair on your chest.

And, even put $$ in your pocketses, Gollum.

Go here for advanced email training:

www.EmailPlayers.com

Ben Settle