If you use video sales letters, you’ll love this…
I was reading about a website run by Applied Neuro Technologies titled “The Affects Of TV on Your Brain” — about how video (specifically TV, but methinks this applies to online video, too, if done right) alters a person’s state of consciousness, making you more open to suggestions (i.e. persuasion, buying, etc).
Here’s how it works:
First, TV induces low alpha waves in your brain.
This puts your brain in a relaxed, meditative state, and way more open to suggestion. And although in small doses this is good since it makes you more relaxed and even more insightful… too much of it makes you unfocused, prone to daydreaming, and unable to concentrate for very long. (The analogy is, it’s similar to staring at a blank wall.)
How long does this process take?
According to a 1969 experiment by one Herbert Krugman…
Less than one minute.
That’s all it takes for your brain to switch from Beta waves (active, rational, logical thinking) to Alpha waves (unfocused, suggestible, etc). In other words, watching TV shuts down the part of your brain responsible for logical thought and activates the part that makes you more prone to suggestion (persuasion).
Is it the same for online video sales letters, etc?
I have no idea.
But that might explain a little bit why people will hyper buy stuff from infomercials, videos, etc, and be more open to suggestion to buy things they wouldn’t normally buy.
Anyway, food for thought, my little Droogie.
Oh, and speaking of infomericals:
One of the most well-received Titans of Direct Response trainers was Greg Renker — the guy whose infomericals generated $1.8 billion per year in direct response for brands like Proactiv, Principal Secret, and Tony Robbins’ Personal Power. He was also in the inaugural class at the Direct Response Hall of Fame… Has received awards from Ad Age, Fortune, and Inc. Magazine, the Horatio Alger Association, and the Electronic Retailing Association… And his countless media appearances include The Wall Street Journal, People, “Good Morning America,” “CBS This Morning,” “NBC Nightly News,” “60 Minutes,” and “20/20.”
i.e. he knows how to make money via marketing.
And, LOTS of it.
There are dozens of lessons you can apply directly to your business (whether you’re just starting out fresh off the turnip truck, or a seasoned business owner) from Greg’s talk.
But time’s growing short with this.
The deadline is tonight at midnight (PST).
If you order from my affiliate link below, you not only get the Titans DVD’s… but you also get $5,974.00+ in “for real value” bonuses (i.e. people paid that much to access them, but you get them free, yours to keep forever, just for trying the Titans DVD’s).
Here is the link:
Ben Settle
P.S. Here’s more info on the bonuses I will send you (at my expense, and yours to keep, even if you were to refund the Titans DVDs — that means you cannot lose on this):
1. Crypto Marketing Secrets book
This is the entire 30-issue run of The Crypto Marketing Newsletter.
(Which ran from early 2010 through mid 2012).
This book is not for sale anywhere else. Less than 50 people — give or take — on the planet possess it (and if you are one of the few who already has it, simply give this second copy away to a colleague as a gift or as a contest bonus, or sell it on eBay if you want).
NOTE:
This is a *physical* book that will be sent by mail.
(At my expense).
Retail value: $810.00 (30-issue run, each issue costed $27)
2. The Agora Tapes
Last December Agora Financial ($200 million dollar publisher of books, newsletters and, now, health supplements) flew me in to Baltimore to teach their copywriters and editorial writers about:
- Infotainment (the single most valuable skill you can learn, IMHO)
- Selling with storytelling
- Email marketing
They also taped my talks and gave me copies.
This bundle of recordings are not for sale for any price. But, I will give them to you (via mp3 download) when you try the Titans of Direct Response DVD’s.
Value: $5,000 — the fee Agora paid to teach it
3. Free Email Players back issue
You’ll get a pdf of my most current “Email Players” issue catalog. Pick any one issue you want and I’ll send it to you (at my expense, anywhere in the world).
Retail value: $97.00 — what back issues sell for
4. “Gary Halbert Secrets From Beyond The Grave” interview
I did this interview with Doberman Dan years ago. Dan used to live with Gary, and they did a bunch of projects together. During that time, Dan learned lessons that have made him (literally) millions of bucks in sales since.
This interview contains tips like:
- How to virtually guarantee you get someone’s attention (i.e. potential JV partners, clients, customers, etc)
- A secret way of writing world-class ads while goofing off (how else do you think a fun-loving guy like Gary Halbert pumped out so many profitable ads?)
- Why blatantly copy & pasting Gary Halbert’s copy for your promos can destroy your sales
- How to never get “writers block”
- The single most important copywriting “trick” ever created (and that can help you do all kinds of other tasks, too — like write high selling ads, find a car and accomplish just about anything else)
- And a ho’ bunch more
Retail value: $67.00
(Doberman Dan and I agreed to never sell this for less than $67.00 or give it away as a bonus for a product that was less than that amount)
5. Ten Copyright-Free “Dark Knight” Emails To Use, Abuse, And Profit From However You Want
These are ten 100% copyright free emails I originally wrote for my own business while watching “Batman: The Dark Knight”. But you will have my permission to use these 10 emails however you want, in any way you want, without any compensation, attribution, or extra permission from me. You can use them “as is”, lift whatever copy you want from them (story, subject lines, etc), even sell them to your clients (if’n you do freelancing) for all I care. There’s nothing like having some emails you can use and abuse however you want, ready to go at a moment’s notice if you’re tired, or feeling lazy, or just don’t want to have to “think.”
Retail value: Unknown
(I don’t write emails for hire)
6. The Exact Bullet Points Template I Use
Last but not least:
This document contains the bullet points template I have on my desk (it’s next to my left arm now, as I type this, and is always there) that I use in emails and sales letters.
It’s shortcut my writing time by a factor 10.
And, it’s based on all the best bullets I’ve ever studied.
The only other way to get this is buying my $297 “Copywriting Grab Bag” product. But, I’ll include it in the same package with your free “Email Players” back issue and “Crypto Marketing Secrets” book when you buy the Titans DVD’s.
Add ’em up and it’s a cool $5,974.00+ in retail value bonuses.
(What people actually paid, not made up goo-roo figures.)
You got until midnight tonight (PST).
After that?
Too late.
Here’s my naked affiliate link:
Ben Settle
