A few weeks ago, I wrote about movies and marketing.
Remember that?
It was about how some of the world’s best marketing geniuses (like Eugene Schwartz and David Ogilvy) were heavily influenced by the movie industry and, in Schwartz’s case, watching all the highest grossing flicks at the box office.
Anyway, there’s another person’s name to add to that list.
And that is David Bullock.
Now, I don’t know David.
Nor do I (yet) own any of his products.
But he once did an interview with Glenn Livingston and said something that’s had a HUGE impact on my little ol’ business ever since.
What did he say?
Simply that he watches the movie “The Matrx” once per month… and gets ideas for his testing and Internet business each time.
For example, he talked about the character Morpheus.
And how Morpheus was talking to Neo about when you’re in a situation where there are rules (such as in marketing, testing, software, copywriting, etc) you can bend them depending on your thinking and your belief in yourself that you CAN bend them successfully.
That opened my mind in ways no other book or course ever had.
And it completely changed the way I market and write ads.
So anyway, the message is clear:
Movies can be awesome “marketing fodder.”
Watch ’em, enjoy ’em and, yes, profit from ’em.
Ben Settle
P.S. Movies are also great for getting sales story ideas, too.
Believe it or not, some of my highest pulling ads were influenced by ideas from movie characters and plots.
And guess what?
You can get an advanced teaching on using stories in your sales and marketing when you grab your copy of Crackerjack Selling Secrets. This MP3 bonus puts 5 different kinds of stories I’ve used to successfully sell products under the microscope (including a .pdf of the stories themselves)… and shows you how to adapt them to whatever YOU sell, too.
It comes by immediate download when you buy the book at:
