I’ve heard people do this sort of thing.
Never actually believed it, though.
I mean, it’s just such a blatant insult of someone (anyone’s) intelligence, it boggles the mind marketers are doing it.
What do I speaketh of?
Ending an email broadcast (at the bottom) with:
“(Sent from iPhone)”
You know, as if it was a personal email typed and sent from someone’s iPhone, and not a broadcast message. Believe it or not, someone forwarded me an email (a list email, with an auto-responder company unsubscribe link at the bottom, under the “sent from iPhone”) like this the other day.
Hey, I’m all for making emails look personal:
Plain text.
(Or html that looks like plain text).
“From” line you’re actual name.
“From” email address that looks like a personal email.
No brackets or other indicators in the subject line to indicate it’s a list message, to give you that split second where people think it *could* possibly be a personal email message, and will at least open it to see.
I’m ALL for that.
But this “sent from iPhone” nonsense?
It’s nutzo.
Yeah, some people might buy into it.
But it’s phony.
(iPhony?)
And, totally unnecessary.
Just forget the lame ninja tricks.
Focus on the fundamentals, instead. They are FAR more powerful and important than any tips & tricks you will learn. It’s like the story of the young punk who sought out the old martial arts master to learn “advanced” fighting. The master then threw a punch so fast the speed of his movement put a candle out! So the punk kid goes “Yes! That’s advanced! Teach me that!” To which the master replies, “first, learn how to punch.”
So it is with email.
Or copywriting.
Or anything, really.
Get your fundamentals rock solid, first.
Then, you can play with tricks.
One of the single most important fundamentals you can learn is how to structure your emails so they (1) are easy to write (2) fast to write and (3) have built-in persuasion power.
Very few people know how to do this.
And, even fewer teach it.
But, I’m showing how in the next “Email Players” issue.
She goes to print in 11 days.
She goes to print in one week.
Subscribe while you still have time here:
Ben Settle
