Earlier this year I wrote an email with the subject line:
“Why Email Players is like a period”
Where I made an admittedly crude analogy about the monthly timing of “Email Players”.
I expected a bit o’ mush cookie feedback.
(Some people still don’t think periods, farts, or tampons exist).
And, I admitted as such in the email.
Anyway, “Email Players” subscriber Jon McCulloch replied back with something that was just brilliant about the kind of attitude to show people who try to tell you how to run your business (when what you’re doing is working). Specifically, it was a link to a sound file from the Howard Stern Show. And, it demonstrates the exact attitude I have towards people who offer me dumb unsolicited advice, who complain I don’t treat my list like a democracy (it’s not, it’s a dictatorship), who whine I send too many emails (like when I promoted the Titans DVD’s a few weeks ago sending 17 emails over 4 days… easily the single most profitable promo I’d ever done), and so on.
And guess what?
I loved that clip so much I transcribed it.
And, I include it in the June “Email Players” issue.
(For your reading pleasure.)
Deadline to get in on the June issue is Friday.
Chop! Chop!
Ben Settle
