One of the ways you’ll know your emails are not only being read, but having some sort effect on the psyches of your audience is, certain wannabe overachievers will start giving you unsolicited advice.
It’s always annoying getting it.
And, the advice is also always not only 99% wrong, given without context or bothering to gather facts, but massively wrong.
Thus, should be ignored.
Or, even better, defiled.
Howard Stern once addressed this topic perfectly on his show.
Some dork called in giving him unsolicited advice.
And, when Stern told him it wasn’t necessary, the guy started getting offended.
Stern’s reply?
“I’m telling you your feedback is irrelevant. For my entire career I didn’t ask people their opinion on my show. I don’t care what you think. I care what I think…The way I became an innovator was to IGNOOOOORE the feedback.”
There’s decades of business wisdom in that one million-dollar paragraph.
I hope you use and profit from it until the end of your days…
In the meantime, my “Email Players” methodology goes perfectly in line with this attitude of ignoring feedback, ignoring what everyone else is doing, and especially ignoring the opinions of people who don’t have what you want giving you unsolicited opinions on how to get it.
The October issue is going to the printer soon.
And, it talks a lot about a certain kind of troll that loves giving unsolicited advice.
Here’s the link:
Ben Settle
