One of my all-time favorite movies is Bruce Lee’s:
“Enter The Dragon”
But, not just because of its entertainment value. There’s mucho educational value to the email marketer embedded throughout, too. One example is when Bruce is training a young whipper-snapper in kung fu.
Bruce tells him to kick him.
The whipper-snapper kicks.
But, does it in a “going-through-the-motions” way.
(Phoning it in)
Bruce replies:
“What was that? An Exhibition? We need emotional content. Now try again!”
The student tries again.
But, this time he overdoes it — angry and frustrated.
Bruce snaps:
“I said ‘emotional content.’ Not anger! Now try again!”
The student tries again, a much better kick Bruce praises.
Anyway, what does this have to do with email?
A lot, Droogie-san.
Emotional content is something a LOT of emails lack.
Probably because nobody teaches it or thinks about it.
But fear ye not.
Your Uncle elBenbo goes into detail about how to write your emails in this way (with emotional content) in the July “Email Players” issue. I also show you an example of this kind of email I wrote to the MLM market recently. Of all the emails I wrote for that affiliate sequence, this one — which had the best mix of emotional content than the others — got double the opens and click-throughs as the rest.
Again, few (if anyone) talks about this.
(Or even think about it or understands it.)
But, knowing it will give MY guys and gals a huge advantage.
Will you be one of them?
Best decide quick.
She goes to the printer in a few days.
Details here:
Ben Settle
