I reject the “guru” label.
Whenever someone refers to me as a guru or whatever — I quickly correct them.
I never have been one.
And never will be one.
Just ain’t my bag, baby.
But, that’s not to say “Guru Ben” never existed.
He did at one time (briefly).
There actually was once a Guru Ben and a regular Ben.
Luckily, regular Ben (the person you hear from every day) shot Guru Ben a LONG time ago. So theres’s no chance of Guru Ben doing something dumb like selling information he’s never actually used… making BS claims that have no basis in reality… or trying to “sucker” people into buying with manipulation tricks and hokum.
Regular Ben don’t play that.
And regular Ben knew he and Guru Ben could never co-exist.
Only ONE Ben can occupy the same space.
Thus, only ONE Ben could survive.
A Ben divided against itself CANNOT stand!
And so Guru Ben had to go.
Since then it’s just regular Ben — an ordinary guy who happens to kick ass at writing emails and sales letters, and who shares his methods in “Email Players” over at:
Anyway, so what’s the point?
The big lesson here?
Actually, I’m not sure there is one.
But have a great weekend all the same…
Ben Settle
