A little while back my pal Doberman Dan found out why some of his emails weren’t getting delivered to big parts of his list:
Swearing.
We’re not talking f-bombs here, though.
We’re talking about relatively mild words.
In fact, here is what he was told:
Cablevision, a corporation operating a few different ISPs most notable being Optonline, began blocking a few choice words from arriving in their customer’s inboxes. Those words include “Shit” and “Pissed”.
How about that?
Didn’t see that one coming, didya?
Anyway, this is why I often find it amusing when online marketers try to sound “tough” and “cool” by swearing like drunken sailors.
When really, most of them sound like idiots at best.
And, fake at worst.
(Yes, I occasionally use a bit of profanity at times — but there’s always a point to it, to bring attention to something or for entertainment value, not to do it just for the sake of it)
The solution?
It’s like I told Dan:
If you must swear, create your own swear words.
Or, better, use foreign slang swear words.
They make emails more fun to read.
And, if done right, more profitable, too.
What?
You don’t know any?
Worry ye not, babycakes.
Because the August “Email Players” issue contains a slang swipe file specifically designed for making your emails more fun, more entertaining and more profitable.
And before you even ask:
Yes, this stuff gets by the ISP nazis.
Anyway, I use this stuff in various markets.
And now you can, too.
That is, if you subscribe in time.
She goes to the printer next week.
Here’s where to subscribe:
Ben Settle
